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Introduction
‘High-end JEJU’ is a premium bakery cafe that is located on Jeju sea. And they have two sub brands ‘HiBada’ and ‘Aewolhami’. ‘HiBada’ means ‘Hi Sea’ and this is a brunch cafe. ‘Aewolhami’ is a seafood restaurant. The Sea and Dolhareubang(Stone Grandpa) are a inseparable from Jeju island in most Korean’s minds. So I chose those two things for the ‘High-end JEJU’ cafe concept and the other two brands. I wanted to keep balancing these brands. I wanted people to think, ‘Oh these are the same company!’. 하이엔드 제주는 제주도 바다가 보이는 프리미엄 베이커리 카페 이며, 하이바다(브런치카페), 애월하미(일식) 라는 하위 브랜드를 가지고 있습니다. 제주도의 상징 돌하루방과 바다의 컨셉을 살려 3가지 브랜드를 아우르는 패키지 디자인을 제작하였습니다.
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Work period
작업기간
Feb.2019
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Contribution
참여도
Design 100%
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Program for use
사용프로그램
Photoshop, Illustrator
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Tag
키워드
Package Design
